After analyzing a number of significant examples of this new modern work, Tschichold moved to the forefront of modern design with “elementare typographie,” a special issue for the trade journal Typographische Mitteilungen in 1925.
Die neue Typographie (1928; The New Typography; A Handbook for Modern Designers), which expounded the principles and functional uses of Modernist typography to printers, type compositions, and designers. he advocated the new ideas in type, which called for simplicity, and clarity in communicating a design’s message. This book was meant as a guideline for the German printing industry stating rules of the do’s and don’ts of the new type to change the established practices of the industry. Some of the rules included were; type should be asymmetrical in layout, type should be at its simplest form without embellishment, and rules should be used for emphasis. Tschichold’s book was criticized by some because they thought the book was trying to strictly put rules to this new type, but the book was highly praised by the majority.
